Glossary
Learn about commonly used terms to make the most of Matomo analytics.
Actions
nb_actions (API)
Actions per Visit
nb_actions_per_visit (API)
Avg. DOM completion time
avg_time_dom_completion (API)
Avg. DOM processing time
avg_time_dom_processing (API)
Avg. Visit Duration (in seconds)
avg_time_on_site (API)
Avg. generation time
avg_time_generation (API)
Avg. network time
avg_time_network (API)
Avg. on load time
avg_time_on_load (API)
Avg. page load time
avg_page_load_time (API)
Avg. server time
avg_time_server (API)
Avg. time on page
avg_time_on_page (API)
Avg. transfer time
avg_time_transfer (API)
Bounce Rate
bounce_rate (API)
Bounce Rate (Actions)
bounce_rate (API)
Bounces
entry_bounce_count (API)
Content Interactions
nb_interactions (API)
Conversion Rate
conversion_rate (API)
Downloads
nb_downloads (API)
Entrances
entry_nb_visits (API)
Event value
sum_event_value (API)
Events
nb_events (API)
Events with a value
nb_events_with_value (API)
Exit rate
exit_rate (API)
Exits
exit_nb_visits (API)
Impressions
nb_impressions (API)
Interaction Rate
interaction_rate (API)
Maximum Event value
max_event_value (API)
Minimum Event value
min_event_value (API)
Outlinks
nb_outlinks (API)
Pageviews
nb_hits (API)
Pageviews
nb_pageviews (API)
Searches
nb_searches (API)
The average of all values for this event
avg_event_value (API)
Unique Clicks (Actions)
nb_visits (API)
Unique Downloads
nb_uniq_downloads (API)
Unique Downloads (Actions)
nb_visits (API)
Unique Outlinks
nb_uniq_outlinks (API)
Unique Pageviews
nb_uniq_pageviews (API)
Unique Pageviews (Actions)
nb_visits (API)
Unique visitors
nb_uniq_visitors (API)
Users
nb_users (API)
Visits
nb_visits (API)
Actions - Main metrics (Actions)
All Channels (Referrers)
All Websites dashboard (All Websites)
Browser Plugins (Visitors)
Browser engines (Visitors)
Browser version (Visitors)
Browsers (Visitors)
Campaigns (Referrers)
Channel Type (Referrers)
City (Visitors)
Configurations (Visitors)
Content Name (Actions)
Content Piece (Actions)
Continent (Visitors)
Country (Visitors)
Custom Variables (Visitors)
Days to Conversion (Goals)
Device brand (Visitors)
Device model (Visitors)
Device type (Visitors)
Downloads (Actions)
Entry page titles (Actions)
Entry pages (Actions)
Event Actions (Actions)
Event Categories (Actions)
Event Names (Actions)
Exit page titles (Actions)
Exit pages (Actions)
Goal Successful Installation (Goals)
Goals (Goals)
Goals Overview (Goals)
Goals Overview - Days to Conversion (Goals)
Goals Overview - Visits to Conversion (Goals)
Keywords (Referrers)
Language code (Visitors)
Length of visits (Actions)
Main metrics (API)
Operating System families (Visitors)
Operating System versions (Visitors)
Outlinks (Actions)
Page URLs (Actions)
Page titles (Actions)
Pages per visit (Actions)
Performance overview (Actions)
Referrers Overview (Referrers)
Region (Visitors)
Returning Visits (Actions)
Screen Resolution (Visitors)
Search Engines (Referrers)
Single Website dashboard (All Websites)
Social Networks (Referrers)
Successful Installation - Days to Conversion (Goals)
Successful Installation - Visits to Conversion (Goals)
User IDs (Visitors)
Visits Summary (Visitors)
Visits by day of the week (Visitors)
Visits by days since last visit (Actions)
Visits by visit number (Actions)
Visits per hour in the site's timezone (Visitors)
Visits per local time (Visitors)
Visits to Conversion (Goals)
Web-browser language (Visitors)
Websites (Referrers)